ANNI LU

ANNI LU was founded in Copenhagen, Denmark, in 2013 by creative director and designer Helle Vestergaard Poulsen. The name of this jewellery label combines the two most significant influences in Helle's life: her late mother, Anni, and her daughter, Luella. Anni Lu believes that jewelry should ... Read more

ANNI LU was founded in Copenhagen, Denmark, in 2013 by creative director and designer Helle Vestergaard Poulsen. The name of this jewellery label combines the two most significant influences in Helle's life: her late mother, Anni, and her daughter, Luella. Anni Lu believes that jewelry should be fun, playful, and not taken too seriously. The pieces are delicate, colorful, and easy to mix and match. Whether you're stacking bracelets for a boho look or wearing dainty necklaces for elegance, Anni Lu's collection allows for endless self-expression. Embrace the charm of Anni Lu's jewelry, celebrating life's cherished moments with grace, all crafted in the heart of Copenhagen.

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ANNI LU’s designs echo the colourful harbour of Copenhagen, bursting with a vibrant kaleidoscope of bright beads, semi-precious gemstones, shimmering crystals, and freshwater pearls.

Handmade with meticulous care, ANNI LU jewellery uses only high-quality materials—14 & 18 karat gold, sterling silver, 18kt gold-plated brass, seed beads, and pearls—ensuring every creation feels both special and playful. Known for its playful colour combinations and carefree, mix-and-match aesthetic, ANNI LU encourages you to layer vibrant necklaces with shell pendant anklets, stack colourful bracelets, and complete your look with gold-plated hoop earrings flecked with rainbows.

Whether you’re after boho-chic stacking or a touch of refined elegance, ANNI LU’s collection is all about self-expression and joy. Each piece radiates a lighthearted, poetic essence, turning everyday jewellery into a radiant symphony of colour, craftsmanship, and effortless grace—all crafted in the heart of Copenhagen. Embrace the spirit of ANNI LU and let your accessories tell your own story of adventure, love, and celebration.

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