Who's Who

At Edito, we believe every brand begins with a story — a spark of imagination, a personal journey, a vision shaped by culture, travel and craft. Here, we introduce you to the designers and founders behind the labels we curate. From Parisian ateliers to coastal studios and global creative hubs, these are the people whose ideas, passions and lived experiences inform the pieces you love. Explore their paths, inspirations, and creative philosophies, and discover what makes each brand unique within Edito’s universe.

Helle Vestergaard Poulsen: Crafting a Colourful Legacy Beyond Anni Lu - Edito boutique

Helle Vestergaard Poulsen: Crafting a Colourful...

At the intersection of artistry, travel and personal memory, Helle Vestergaard Poulsen has carved a distinctive path through the world of contemporary jewellery. Best known as the creative founder of...

Helle Vestergaard Poulsen: Crafting a Colourful...

At the intersection of artistry, travel and personal memory, Helle Vestergaard Poulsen has carved a distinctive path through the world of contemporary jewellery. Best known as the creative founder of...

Gabriella Cortese — The Soul & Spirit Behind Antik Batik - Edito boutique

Gabriella Cortese — The Soul & Spirit Behind An...

Gabriella Cortese is an Italian fashion designer and founder of Antik Batik, known for her bohemian aesthetic, global influences, and dedication to artisan craftsmanship. Born in Turin and based in...

Gabriella Cortese — The Soul & Spirit Behind An...

Gabriella Cortese is an Italian fashion designer and founder of Antik Batik, known for her bohemian aesthetic, global influences, and dedication to artisan craftsmanship. Born in Turin and based in...

Christel Boniface & Stella Forest: The Soul of Emotion and Craft - Edito boutique

Christel Boniface & Stella Forest: The Soul of ...

Christel Boniface is a French fashion designer and founder of Stella Forest, known for her travel-inspired prints, fluid silhouettes, and artisanal craftsmanship. Blending Parisian sensibility with global textile traditions, she...

Christel Boniface & Stella Forest: The Soul of ...

Christel Boniface is a French fashion designer and founder of Stella Forest, known for her travel-inspired prints, fluid silhouettes, and artisanal craftsmanship. Blending Parisian sensibility with global textile traditions, she...

Emma François: The Creative Heartbeat of Contemporary Fashion - Edito boutique

Emma François: The Creative Heartbeat of Contem...

Emma François is a French-born fashion designer and creative director, celebrated for blending cultural memory, travel, and artisanal craftsmanship into modern, boho-chic clothing. Educated in economic anthropology in Montpellier and...

Emma François: The Creative Heartbeat of Contem...

Emma François is a French-born fashion designer and creative director, celebrated for blending cultural memory, travel, and artisanal craftsmanship into modern, boho-chic clothing. Educated in economic anthropology in Montpellier and...

Vanessa Bruno: A Designer Shaped by Heritage, Travel, and the Poetry of Everyday Style - Edito boutique

Vanessa Bruno: A Designer Shaped by Heritage, T...

Vanessa Bruno is a French fashion designer renowned for redefining Parisian style with effortless elegance. Born in 1967 in Boulogne-Billancourt to a Danish mother and a father of Italian origin,...

Vanessa Bruno: A Designer Shaped by Heritage, T...

Vanessa Bruno is a French fashion designer renowned for redefining Parisian style with effortless elegance. Born in 1967 in Boulogne-Billancourt to a Danish mother and a father of Italian origin,...

Barbara Boccara & Sharon Krief — The Women, The Vision, The Creative Partnership - Edito boutique

Barbara Boccara & Sharon Krief — The Women, The...

Barbara Boccara and Sharon Krief are the Paris-based designers behind BA&SH, known for their feminine, effortless style inspired by real women’s lives. Lifelong friends, they founded the label to create...

Barbara Boccara & Sharon Krief — The Women, The...

Barbara Boccara and Sharon Krief are the Paris-based designers behind BA&SH, known for their feminine, effortless style inspired by real women’s lives. Lifelong friends, they founded the label to create...

  • International Designers

    At Edito, we celebrate women’s international designers whose personal vision shapes every collection they create. Each brand we curate is founder-led, built on a distinct point of view, and rooted in culture, craft, and modern femininity.

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  • European Designers

    At Edito, we curate a considered selection of founder-led European fashion brands created by women who define modern style on their own terms. From Parisian ateliers to Scandinavian studios, each designer reflects a distinct point of view rooted in heritage, quality and thoughtful design.

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  • French Designers

    Our curated collection showcases the visionary founders shaping France’s most iconic fashion brands, offering timeless elegance, modern sophistication, and effortless Parisian style. From statement dresses to chic everyday essentials, each piece reflects the creativity and craftsmanship of these pioneering women.

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