ANNI LU

Step into the sun-washed world of Anni Lu, where jewellery feels effortlessly joyful, quietly elevated, and endlessly wearable. Beloved for its playful colour stories, ocean-inspired details, and Scandinavian ease... Read more

Step into the sun-washed world of Anni Lu, where jewellery feels effortlessly joyful, quietly elevated, and endlessly wearable. Beloved for its playful colour stories, ocean-inspired details, and Scandinavian ease, Anni Lu jewellery captures the spirit of travel, spontaneity, and modern femininity. Each piece is a little celebration—crafted with delicate shells, hand-cut gemstones, freshwater pearls, and pops of vibrant glass beads that instantly lift your mood.

The brand’s Danish founder, Helle Vestergaard Poulsen, built Anni Lu as an ode to the women who inspire her—free-spirited, curious, and unafraid to embrace beauty in the everyday. That essence runs through every design: light, tactile, refined, and wonderfully personal. Whether you’re drawn to a signature beaded bracelet, a shimmering Anni Lu necklace, or the quietly luxe gold-plated staples loved by editors worldwide, each piece invites layering, mixing, and storytelling.

At Edito, we curate the Anni Lu Australia collection with intention: beach-ready hues for summer escapes, gemstone charms with talismanic energy, and understated styles that slip seamlessly into your daily wardrobe. These are pieces you can wear from morning coffee to golden hour—jewellery that feels like a souvenir from somewhere warm and beautiful, even on ordinary days.

Designed to be stacked, matched, and lived-in, Anni Lu bracelets and necklaces bring a fresh burst of colour and texture to any outfit. Pair delicate chains with playful beads, or let a single pearl detail anchor your look with quiet elegance. Every combination feels uniquely yours.

Discover the Edito curation and find the pieces that reflect your own rhythm, your own palette, your own story. With Anni Lu, jewellery becomes not just an accessory, but a joyful expression of who you are—and who you’re becoming.

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ANNI LU’s designs echo the colourful harbour of Copenhagen, bursting with a vibrant kaleidoscope of bright beads, semi-precious gemstones, shimmering crystals, and freshwater pearls.

Handmade with meticulous care, ANNI LU jewellery uses only high-quality materials—14 & 18 karat gold, sterling silver, 18kt gold-plated brass, seed beads, and pearls—ensuring every creation feels both special and playful. Known for its playful colour combinations and carefree, mix-and-match aesthetic, ANNI LU encourages you to layer vibrant necklaces with shell pendant anklets, stack colourful bracelets, and complete your look with gold-plated hoop earrings flecked with rainbows.

Whether you’re after boho-chic stacking or a touch of refined elegance, ANNI LU’s collection is all about self-expression and joy. Each piece radiates a lighthearted, poetic essence, turning everyday jewellery into a radiant symphony of colour, craftsmanship, and effortless grace—all crafted in the heart of Copenhagen. Embrace the spirit of ANNI LU and let your accessories tell your own story of adventure, love, and celebration.

Explore our full lineup of designers and discover your next favorite look.